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Design is storytelling / Ellen Lupton.

By: Lupton, EllenMaterial type: TextTextPublication details: New York, NY : Cooper Hewitt, Smithsonian Design Museum, 2017. Description: 159 p. : ill. ; 22 cmISBN: 9781942303190 (pbk.)Subject(s): Design -- Human factors | Design -- Psychological aspects | Storytelling in art | Visual communication -- Psychological aspects | Creative thinkingLOC classification: NK1520 | .L867 2017
Contents:
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
List(s) this item appears in: A Creative Careers Reading List: Design Edition
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Item type Current library Call number Status Date due Barcode
Books Books Jameel Library
NK1520 .L867 2017 (Browse shelf(Opens below)) Available 13064

Includes index.

"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.

Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.

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