Image from Google Jackets

The objects of affection [electronic resource] : semiotics and consumer culture / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Semiotics and popular culturePublication details: New York : Palgrave Macmillan, 2010. Description: xiii, 198 pSubject(s): Semiotics -- Social aspects | Semiotics -- Psychological aspects | Consumer behavior | Material culture | Object (Aesthetics) | Culture -- Semiotic models | Language and cultureGenre/Form: Electronic books. DDC classification: 302.2 LOC classification: P99.4.S62 | B47 2010Online resources: Click to View
Contents:
pt. 1. Semiotic theory -- pt. 2. Semiotic applications.
Summary: 'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

pt. 1. Semiotic theory -- pt. 2. Semiotic applications.

'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.