Design is storytelling /

Lupton, Ellen.

Design is storytelling / Ellen Lupton. - New York, NY : Cooper Hewitt, Smithsonian Design Museum, 2017. - 159 p. : ill. ; 22 cm.

Includes index. "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.

Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.

9781942303190 (pbk.)


Design--Human factors.
Design--Psychological aspects.
Storytelling in art.
Visual communication--Psychological aspects.
Creative thinking.

NK1520 / .L867 2017